Berries Paradise, SAPI de CV, better known as “Berries Paradise,” is responsible for the use and protection of your personal data. In compliance with the provisions established by the Federal Law on the Protection of Personal Data Held by Private Parties (hereinafter, the “Law”), we provide this Privacy Notice to inform you about how your personal data is used whenever it is collected, used, stored, and/or transferred by Berries Paradise SAPI de C.V. (hereinafter, “Berries Paradise” or the “Company”).
Berries Paradise, as the party responsible for the personal and sensitive personal data provided by data subjects—whether directly, indirectly, in person, or through any means of communication established by law—designates its address for receiving any type of notification as San Isidro Mazatepec – Carretera Tala, Km 2, no number, Jalisco. The authorized email address for any matters related to this Privacy Notice is as follows: corporativo@berriesparadise.com.mx
The personal and sensitive personal data you provide will be used exclusively for statistical, administrative, promotional, financial, and informational purposes related to the marketing and production of all types of food products. This use will at all times adhere to the principles of legality, consent, information, quality, intended purpose, loyalty, proportionality, and responsibility, in compliance with Article 6 of the Law. Providing personal and sensitive personal data is necessary for the primary purposes outlined in this notice; therefore, failure to provide the requested data or refusal to accept this privacy policy will make it impossible to subscribe, enter into agreements, or receive information on behalf of the Company.
You agree, for the purposes established herein, to provide Berries Paradise with the following categories of data:
A): Personal data
1. Identifying data refers to information that allows for the individualization of a person, such as full name, marital status, place and date of birth, nationality, photograph, age, as well as data (numbers and codes) extracted from your official identifications, which could be: voter ID issued by the National Electoral Institute (INE), taxpayer registration number (RFC), or the Mexican citizen identification code (CURP).
2. Contact data refers to information that allows us to establish or maintain contact with the data subject, such as: address, email, telephone, mobile phone, social media.
3. Academic data refers to information regarding academic preparation and studies, as well as any document or record related to such preparation and career, including: degrees and titles, certifications, credentials, awards, among others.
4. Employment or professional activity, meaning current or past jobs, vocational orientation, place of employment, academic title, etc.
5. Sensitive personal data refers to religious or moral beliefs, medical history, family status, physical or mental health status, union affiliation, among others.
B) Sensitive personal data:
1. Privacy.
You agree that we may use your personal data and sensitive personal data, which will be used by Berries Paradise for the following purposes, classified as primary and secondary purposes. You agree, for the purposes established herein, to provide Berries Paradise with the following categories of data:
A): Primary purposes
1. Incorporation into the data subject's administrative and/or commercial files.
2. Obtaining any type of administrative license or authorization.
3. Marketing and production of all types of agri-food products.
4. Carrying out administrative, statistical, promotional, and informational functions for the marketing and production of the aforementioned agri-food products.
5. Obtaining government licenses and essential documentation for the export of fruit.
B) Secondary purposes:
1. Receiving invitations to events organized by Berries Paradise or third parties.
2. Receiving information, news, offers, and proposals from Berries Paradise or third parties.
In case you agree with the usage of your personal data and sensitive personal data for the main purposes established herein, but do not wish these to be used for the secondary ones, you will be able to communicate it immediately via e-mail at corporativo@berriesparadise.com.mx with Berries Paradise´s Personal Data Department as the addressee.
You agree that your data may be transferred by the Company within and outside the country, solely for the purposes established herein, to persons, companies, organizations, or authorities other than us for the following purposes:
- Arándanos de Colima S.A.P.I. de C.V. Primary and secondary purposes: Yes
- ABA Vargas, S. de R.L. de C.V. Primary and secondary purposes: Yes
- Berries del Paraíso S. de R.L. de C.V. Primary and secondary purposes: Yes
- Promoberries S.A.P.I. de C.V. Primary and secondary purposes: Yes
- Meridiano 90 S. de R.L. de C.V. Primary and secondary purposes: Yes
- B.P. Holding S.A.P.I. de C.V. Primary and secondary purposes: Yes
- Courier customer service companies. Primary and secondary purposes: No
- Data analysis, market research, and advertising distribution companies. Secondary purposes: No
- Holding companies, affiliates, and subsidiaries. Primary and secondary purposes: No
- Agri-food sector certification companies. Primary and secondary purposes: No
Bearing this in mind, Berries Paradise undertakes to ensure that these third parties adhere to the privacy policy described herein, as well as the obligations assumed regarding the use and protection of the data subject's personal data and sensitive personal data upon receipt of such information. All data is treated with absolute confidentiality and is not accessible to third parties not identified in this privacy notice for the various purposes for which they were authorized to be used.
Your data is under the supervision and control of the Berries Paradise Personal Data Department, which assumes responsibility for implementing technical and organizational security measures to protect the confidentiality and integrity of the information, in compliance with the Law.
You have the right to know what personal data we hold about you, the use we will make of it, and the conditions of use (Access). At the same time, you have the right to request the correction of your personal information if it is not up to date, is inaccurate, or is incomplete (Rectification); for us to remove it from our database if you believe it is not being used properly (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition). These rights are known as “ARCO” rights. In order to exercise any of your “ARCO” rights, you shall request it through the following:
www.berriesparadise.com/wp-content/uploads/2019/02/Formularios-de-derechos-ARCO.pdf Writing to the address at San Isidro Mazatepec – Tala highway, Km 2, no number, in Jalisco, and Berries Paradise, S.A.P.I de C.V. Personal Data Protection Department as the addressee, or writing an e-mail to the following address: corporativo@berriesparadise.com.mx
A): By what means can identity be verified as the data subject and, where applicable, the legal representative, as well as legal personality? With a copy of your official identification, driver's license, immigration document, professional license, and/or any other document issued by government authorities that includes a photograph. In the case of acting as a legal representative for a third party, a notarized letter signed before two witnesses or a public deed, along with a copy of the represented party's identification, is required.
B): What information and/or documentation must the request contain? Copies of the aforementioned documents; contact details including name, address, and/or email; and you must specify your request. At the same time, as a suggestion, you should indicate whether a legal relationship exists or has existed and/or the manner in which you believe we may have collected your personal data.
C): How many days will it take to respond to your request? Twenty days from the day we receive the request.
D): By what means will we communicate the response to your request? Through the means provided by the Data Subject, which may be via postal address or email.
E): By what means can personal data be reproduced, in the event that you request it? By means of a letter in which you specifically state your request, or via email, according to the data subject's instructions.
F): We offer the following forms or systems to simplify the exercise of your ARCO rights:
1. Your name, address, telephone number, and/or email, which are essential requirements for us to provide you with a response.
2. Send a copy of your official identification (voter ID, passport, professional license). If exercised by a legal representative, you must previously prove: the identity of the data subject, the identity of the representative, and the existence of the representation via a public deed or a notarized letter signed before two witnesses or a statement in the presence of the data subject.
3. A clear and precise description of the personal data to which you wish to access, rectify, cancel, or oppose its use.
4. Any element or document that allows for the location of the personal data.
For more information about the process, we offer the following channels: Send us an email at corporativo@berriesparadise.com.mx
Whenever personal data is processed personally and directly by the data subject for Berries Paradise, we will provide the privacy notice established herein in a visible place so that you may express your prior acceptance for the collection of such data. In all other cases, the Privacy Notice will be provided via the website http://www.berriesparadise.com/ and will be tacitly accepted by clicking the “SEND OR ACCEPT” button found on our information collection forms, or if you provide data by any other means without expressing opposition to the purposes and conditions set forth herein. The data subject, as a user of the services and this website, authorizes Berries Paradise to perform automated processing of the personal data and sensitive personal data voluntarily provided through contracts, forms, and/or email, for use for informational and statistical purposes, as well as for daily administrative operations and services provided to users. The user who submits the information is solely responsible for the accuracy and correctness of the data included, exempting the Company from any liability in this regard. Users guarantee and are responsible, in any case, for the accuracy, validity, and authenticity of the personal data provided and undertake to keep them updated. The user agrees to provide complete and correct information. You may revoke the consent you have given us for the use of your personal data; however, it is important to consider that we may not be able to respond to your request or cease use immediately in all cases, as we may have a legal obligation to continue using your personal data. Likewise, you should consider that for certain purposes, the revocation of your consent implies that we will no longer be able to continue providing the services for which we were contracted, or the termination of your commercial relationship with us.
a) Public Registry to Avoid Advertising: for more information, visit the PROFECO website.
Berries Paradise reserves the right to modify this Policy to adapt it to new legal or judicial developments, as well as to practices within the agri-food sector. Any new policy will be displayed in the same manner, and we recommend that you visit this area to stay informed. This authority does not grant its holders any right to receive compensation for damages. Version: 2026